WE ARE RE-GEN

The generation that isn’t concerned about ages. A group of people living the same moment at the same time with the same challenge. We are not who we were yesterday, and we are not yet who we will be tomorrow.

WE UNDO TO CREATE.
WE CREATE TO BECOME.

WE CAN’T DECIDE OUR FUTURES, BUT WE CAN DECIDE OUR ACTIONS AND OUR ACTIONS DEFINE OUR FUTURES. 

WE STAND UP.

COLORS

FABRICS & PATTERNS

COLLECTION STRUCTURE: GRADE OF EXPRESSION PYRAMID

• New classification according the grade of expression from a consumer perspective.

• Accurate grading helps us to identify how our consumer digests the collection.

• Each stratum has a clear purpose: from popular rotiation to brand building → one do not exclude the other but complementing each other.

• The pyramid helps us to have a balanced collection according to the costumer target → fashion forward climbing.

• Essential: strong foundations of timeless pieces which can be easily mix and match with the rest of the collection to get different outfit combinations. Clear sales rotation purpose. They use to come branded. Carefully updated when necessary. Improving qualities and trimmings to get a worthy perceived value.

• Icon: pieces with clear DNA differentiation based on our own development and improvement as a brand. They do not need to be branded since they have enough personality by themselves. Part of the unique selling proposition of TM: HEMP, FTTP,…

• Seasonal: core of the collection with a strong design approach and clear commercial purpose while building brand awareness. Fashion and social trends down to earth from TM perspective.

• Concept: Statement pieces. Seasonal garment with high design approach with brand building purpose. They will have strong pressence in our ad campaign.

PRICING STRUCTURE

• The AW24 average european retail price sits on 114€ vs 110€ in AW23 which means and increasement of 4%.

• Product and Commercial are fully aligned in setting up the prices according to the perceived value of each garment; this means that this 4% is not linear accross all the categories.

• Historical garments keep same pricing structure to avoid any drop in sales and keeping the pricing mindset within our audience.

• We truly believe that those garment with novelty in fabrics which includes high-end qualities, eye-catching details, newness in shapes, etc can be moderately increased to be at the same competition level.

COLLECTION HIGHLIGHTS

COLLABORATIONS

arnaud pfeffer

Andhika

david schmitt | tuyo

R-Gen graphic journey

NEW THINGS