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BRAND PURPOSE

We are art, design, music, consciousness and beyond.

We are a regenerative fashion brand with a contemporary Mediterranean twist

The cool choice that remains sustainable 

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WE STARTED OUR JOURNEY 15 YEARS AGO BUT RECENTLY ACCELERATED IT THROUGH STRATEGIC COMMUNICATION IN OUR LATEST COLLECTION, ELEVATING OUR BRAND AWARENESS AND VISIBILITY

2024 is still not here,
and we’ve already achieved this

↓

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INCREASE BRAND COOLNESS
TO BUILD ASPIRATIONALITY

Focusing on our new target

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FASHION SENSE

Fashion is a part of her lifestyle and another form of expression but she’s not the most fashion-forward in the group.

She follows trends, though she’s aware of the issues in the fashion industry and the problem of extreme consumerism. 

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KEEP GROWING IN SOCIAL MEDIA & DIGITAL

NEW IG & TIKTOK STRATEGY

NEW LINKEDIN STRATEGY

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COMMUNICATION CALENDAR 2024

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COLLECTION